The Core is a new Red Apple Digital podcast series created to help media planners, creatives and marketers discover what’s possible when advertising becomes truly platform-native. We speak to the experts and get tips on how to target and engage audiences in fresh ways to make everything more personal.

Each episode, we hear from the platforms and the publishers about how to make the best use of their offering, and also discuss the benefits, innovations and future plans that make it an essential destination for brands.

This is about using data and technology to shape the future of advertising the way we want it. For humans, by humans.

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Date: 09/06/2020

Episode 3: DCM

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Explore how advertisers can harness the immersive storytelling power of cinema with Davina Barker from DCM. Expect top tips on how to make the most of a captive audience, how to make a lasting impact and some best in class examples of standout creativity in cinema advertising. This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms.

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Date: 09/06/2020

Episode 2: What3Words

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Care. Angle. Gives. That's where Red Apple Digital are based and that's the type of pinpoint accuracy trailblazing company, What3Words, have given to every single point on the planet. In Episode 2 of The Core, discover how What3Words are changing the world one word at a time: including delivering much needed supplies to areas that a SatNav simply can't find. Plus, learn all about the practical applications of the tech for brands from What3Words CMO, Giles Rhys-Jones. This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms.

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Stream now

Date: 09/06/2020

Episode 1: The Telegraph

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Innovation is thrown around a lot in the media, but what does this really mean for brands and how can they create work that truly pushes the boundaries and resonates with audiences across multiple digital touchpoints? Innovations Director, Karen Eccles, and Head of Campaign Innovation, Anthony Crocker, from The Telegraph give Red Apple Digital the lowdown. This episode was recorded before lockdown and has been released now for anyone looking to learn about different platforms.

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Stream now

Date: 28/01/2020

Preview: Introducing The Core

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Introducing The Core. A new Red Apple Digital podcast packed with tips and insight from platform experts to help you create the best campaigns of your career. Learn all about native advertising, the possibilities of personalisation with data targeting, future innovations and loads more useful stuff... Plus hear some examples of some truly inspiring work.

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Get involved


If you work for a platform or publisher and you're interested in appearing on the The Core podcast, we'd love to hear from you.

Please get in touch by emailing thecore@redapple.digital or by calling on +44 20 3176 4183.